OUR STORY
Lizbeth Ramírez was inspired to create Tequila Poderrosa after looking at international labels. While she admired how these brands connected with a global audience, she felt a strong need to honor and reclaim the Mexican roots of this iconic spirit. She also noticed how tequila brands used women as models for marketing but didn’tcater to us as consumers. Poderrosa was created to fill this gap. Poderrosa is the vision of a Mexicana, made from agave grown in the Valley's of Jalisco, distilled using traditional Tequilero methods, and produced in Mexico—without any additives. Its flavors were crafted with the strength of women in mind. From Mexico, for the world, Poderrosa was created to be a tequila for everyone, especially for women who are owning their power like never before.
GIVING BACK
At Tequila Poderrosa, our mission goes beyond crafting exceptional tequila—we are dedicated to supporting women on their journey to recovery after breast cancer.
With every bottle, you’re contributing to the healing and hope of women in Mexico and the United States, empowering them to face their challenges with strength and courage. Through our giving-back initiative, we are focused on providing support for breast cancer survivors, particularly through breast reconstruction efforts. In this section, we’ll share more about how Tequila Poderrosa is actively making a difference in the lives of women who are rebuilding after breast cancer.
